Keebler is now part of Kellogg's ever-expanding food empire (the company also purchased Sunshine some time back, and recently took over the Pringle's line of potato crisps from Procter & Gamble). Back in the day, not a day went by without at least one commercial promoting one of Keebler's expanding line of cookies.
One such example is Soft Batch, which was introduced in 1984. Let's visit the famous hollow tree and look in on Ernie (Parley Baer, ex-The Andy Griffith Show) and his mom (presumably June Foray) as they inspect the development of their new product. Danny Dark (Super Friends), the long time announcer for Keebler, narrates.