Tuesday, June 26, 2012

Looney TV: A wandering gecko passes through a familiar desert (2012)

GEICO's gecko lizard mascot is on a cross-country trek, and the latest spot has him somewhere in the American Southwest (Arizona, maybe?), where he meets---separately---the Road Runner and Wile E. Coyote. It's beginning to seem like GEICO has a deal where they'll use classic WB characters once a year. In 2010, it was Elmer Fudd. Last year, Foghorn Leghorn & Henery Hawk. Maybe next year, Daffy Duck?

Anyway, this cute bit comes from LooneyTunesFanatic:


magicdog said...

Strange indeed.

And yes, they are in Arizona... Monument Valley to be specific.

If they're using WB characters, I suppose some of the HB aquisitions would be next to be adapted. I can imagine the GEICO Gekko helping the Mystery Inc gang insure and fix their Mystery Machine. Or perhaps take a stroll through Jellystone Park with a pic-c-nic basket!

hobbyfan said...

Whatever the deal is GEICO has with WB, the possibilities are endless, considering they're doing one ad a year.

I think that's why MetLife began to step up its use of the Peanuts characters in their current ad campaign, as we've seen Lucy & Schroeder in one spot recently. I'll try to locate that one soon......