By now, you know about Boomerang, Cartoon Network's sister channel, having made some changes. The bumpers, using Hanna-Barbera toys from the 50's & 60's, with voice-over narration by actor-game show host John O'Hurley (ex-Seinfeld, Family Feud), have been retired in favor of some slick new graphics and voice-overs done by a much younger actor. That's the good news.
The bad? Programming has gotten very lazy. Double-play blocks dominate the schedule as of now, with Tom & Jerry, The Garfield Show, and 2 different Scooby-Doo series airing up to 3-4 hours per day. With all the material in the WB/Turner vaults, you'd think they could diversify the schedule. Numb Chucks, which was originally ticketed for CN last year, airs on weekends on Da Boom, as does Grojband. Yes, they have Boomerang Theatre back on the schedule, weekends at 9 am (ET), but how much d'ya wanna bet they replay the same movies over and over again every three months?
We're told that there are more changes to come, and that the "rebrand" is a gradual process. Part of the problem is Boomerang giving 2 hours of primetime per night to a pair of current CN series, The Amazing World of Gumball and Teen Titans Go!, neither or which is really top shelf entertainment. They're being repurposed, you see, in order to maximize ratings for both shows. We all know that this incarnation of the Titans is an insult to fans of the long running DC franchise. Gumball puts animated characters on live-action backgrounds via computer. Not a new concept, but it just looks, well, lazy and unfunny. Both shows, of course, have been reviewed here previously.
Gumball & Titans don't belong on Boomerang since they're still in production, but CN's current head, Christina Miller, is listening to the marketing nerds instead of common sense and conscience. Boomerang should be for the entire family, instead of being geared for the same malleable minds that CN is marketed toward. Older fans want their favorites, too, you know. Someone on Toon Zone suggested that maybe CN/Boomerang should reacquire beloved DC toons from the 90's (i.e. Batman), but it all depends on whether or not Discovery still has rights.
The bottom line is this. If Da Boom doesn't get out of its programming rut by, say, Summer, it's in trouble. Period.