Tuesday, May 28, 2013

Toonfomercial: This is what landed Linus the Lionhearted his own show (1963)

General Mills was a sponsor of King Leonardo & His Short Subjects. Rival General Foods' Post division wanted in on the action, and, as a result, viewers were introduced to Linus the Lionhearted (Sheldon Leonard) well before his series premiered in 1964. Following is one of the first ads, from 1963:

2 comments:

Pokey said...

General MILLS sponsored King Leonardo..good try,though. Loved Linus.(Gumby;s horse Pokey, while eating Post Hostess Donutte,s;)

hobbyfan said...

Have corrected the text. Now, I have to find a new video. BTW, Post didn't make Hostess pastries.