Tuesday, May 28, 2013

Toonfomercial: This is what landed Linus the Lionhearted his own show (1963)

General Foods' Post division was a sponsor of King Leonardo & His Short Subjects, and, as a result, viewers were introduced to Linus the Lionhearted (Sheldon Leonard) well before his series premiered in 1964. Following is one of the first ads, from 1963:

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