Morningstar Farms was originally a brand operated by an independent company, Worthington Farms, which was a subsidiary of Miles Laboratories. That meant that the Morningstar brand was under the same umbrella as, say for example, Flintstones and One-a-Day vitamins. The vitamins are now under the Bayer umbrella, and Worthington was purchased by Kellogg's more than 20 years ago.
Kellogg's still makes Morningstar Farms veggie products, but in 1977, Miles Laboratories, seeing the success they had marketing the Flintstones and Bugs Bunny vitamins, commissioned an idependent animation house to produce this ad, with nursery rhyme icon Humpty Dumpty as its pitchman. Chuck McCann (ex-Far Out Space Nuts) voices Humpty.
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