For 50 years, Hess Service Stations (now Speedway) have sold replicas of their famous trucks at Christmas. However, it wasn't until the 1980's when Hess began advertising on television, after years of in-store promotions and newspaper ads. The Hess name isn't on the pumps anymore, hasn't in a couple of years, but the trucks roll on.
Following is a 1985 ad narrated by John Bartholomew Tucker.
No, it's not the usual gas tank truck, but still......! Of course, figuring inflation, that truck today probably runs anywhere from $15-$30.