Sunday, October 11, 2015

Toonfomercial: A most unusual way to sell deodorant (1970)

In 1970, Gillette introduced Soft & Dri deodorant for women, their answer to Proctor & Gamble's Secret. To sell the product, Gillette decided to go for an animated ad campaign, with a talking, female octopus.




TV Land unearthed this gem in the 90's, as you can see. Too bad they can't be bothered to run those retromercials anymore.

2 comments:

SaturdayMorningFan said...

I had no idea TV Land ran retro commercials in the '90s. I wish I had known, I would have watched them more often. I think all the retro channels should do this. The shows they run are generally available elsewhere whether it be DVD, Blu-Ray, or streaming, so running vintage ads would be a good differentiator for them. I know it would give me a reason to watch those stations.

hobbyfan said...

Amen to that. Unfortunately, those retromercials gave way to the bottom line mentality and the need to cram as many modern ads as possible into a program that does not need it.