Wednesday, September 9, 2015

Rare Treats: Busch Beer hits Bedrock (1967)

In the 80's, Anheuser-Busch invited consumers to "head for the mountains" with Busch Beer. If you were unfamiliar with what was the brewery giant's 3rd brand, behind Budweiser & Michelob, you're forgiven, since Busch had actually been around for over 25 years.

Introduced as Busch Bavarian Lager in 1955, the brewers shortened the name to Busch Beer in 1979. To help with the relaunch, Anheuser-Busch contracted Hanna-Barbera to produce a promotional short starring Fred Flintstone & Barney Rubble from The Flintstones. However, this cartoon was produced in 1967, a year after the series ended.

What do you think?

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