Friday, September 6, 2013

Saturday Morning's Forgotten Heroes?: Snap, Crackle, & Pop become superheroes in the 90's

Once again, this is something I've come across for the first time, because I never saw these ads when they first aired back in the 90's.

Some wise guy decided to turn Kellogg's beloved Rice Krispies elves---Snap, Crackle, & Pop---into superheroes.


Now, you'd think I'd have known about this long before now, but nuh-uh. I don't know about the rest of y'all, this just reeks of a new kind of cheese. Wiggedy-wack cheese, if you get the drift, brother.

Anyway, Snap, Crackle, & Pop have grown up some---I'd wager they were presented as late teens or young 20-somethings---and this ad campaign was meant to reintroduce the product to a new generation. I can't otherwise fathom the rationale here. Like, Rice Krispies just turned 80 this year, making it one of Kellogg's oldest brands. Which begs to ask----was this makeover necessary?

Only the last ad appears to be fully animated. The others have the boys interacting with humans, just as they have for years. The ignorance of humans, not acknowledging that the boys' names are on the fronts of their costumes, suggests a slight left-handed nod to The Lone Ranger. Like, an extreme left hand.

Now, let's scope out this silliness.

Could you picture Kellogg's ok'ing similar makeovers with their other characters? I don't think so.


magicdog said...

I swear I have NEVER seen these before!

I hope whomever came up with this campaign was fired and blackballed by the industry!

How could they change Snap Crackle & Pop? Perhaps they were inspired by the animated heroes airing at the time (BTAS, STAS, Static Shock, etc.) and figured the kids would automatically gravitate towards super cereal heroes.

Something like this they should have left alone!

hobbyfan said...

Filed under things left well enough alone? Yep.

Well, considering that Post marketed Sugar Bear as a superhero of sorts in the 70's & 80's, but backed off that gimmick after a while, maybe some geek sold Kellogg's on the idea, and......!