Once again, this is something I've come across for the first time, because I never saw these ads when they first aired back in the 90's.
Some wise guy decided to turn Kellogg's beloved Rice Krispies elves---Snap, Crackle, & Pop---into superheroes.
Now, you'd think I'd have known about this long before now, but nuh-uh. I don't know about the rest of y'all, this just reeks of a new kind of cheese. Wiggedy-wack cheese, if you get the drift, brother.
Anyway, Snap, Crackle, & Pop have grown up some---I'd wager they were presented as late teens or young 20-somethings---and this ad campaign was meant to reintroduce the product to a new generation. I can't otherwise fathom the rationale here. Like, Rice Krispies just turned 80 this year, making it one of Kellogg's oldest brands. Which begs to ask----was this makeover necessary?
Only the last ad appears to be fully animated. The others have the boys interacting with humans, just as they have for years. The ignorance of humans, not acknowledging that the boys' names are on the fronts of their costumes, suggests a slight left-handed nod to The Lone Ranger. Like, an extreme left hand.
Now, let's scope out this silliness.
Could you picture Kellogg's ok'ing similar makeovers with their other characters? I don't think so.