Friday, December 1, 2017

Retro Toy Chest: Remember Sindy? (1978)

Louis Marx and Company, the original  makers of Rock 'Em Sock 'Em Robots and Big Wheel, struck a deal with England's Pedigree Toys to import & introduce Sindy to American children. Sindy had already been around for 15 years in England, and only lasted three years (1978-81) here in the US.

The ad agency working with Marx figured it might make sense to find someone who could sell the toys, and the most famous "Cindy" in show business could do the job. Enter Susan Olsen (ex-The Brady Bunch, Brady Kids), well into her teens when this ad was shot in 1978.



Sindy's still around, having been relaunched by Vivid back in 1999, but isn't available here in the States anymore.

2 comments:

Chris Sobieniak said...

Sindy's still around, having been relaunched by Vivid back in 1999, but isn't available here in the States anymore.

Always interesting when a certain toy or brand still gets traction elsewhere in the world. Not that there isn't some hardcore collector that would go to great lengths just to collect these foreign wonders but I'm sure they exist (like the Blythe dolls still popular in Japan).

hobbyfan said...

Today, a Google search might be enough.