What we have here, folks, is a "test cartoon" shown to focus groups to see if they'd be interested in what would be the last collaboration between Warner Bros. & Post Cereals.
In 1968, Post & WB thought it might be a great idea to produce a cereal featuring the Road Runner. Beep Beep cereal, however, didn't get past this stage, even with the inestimable William Conrad narrating the ad. Once Bugs Bunny and friends stopped shilling for Post and other General Foods brands like Tang and Kool-Aid, the cereal maker forged a licensing deal with Hanna-Barbera, and, well, you know how that has gone.....
Perhaps fittingly, Gold Key comics, a sister company to Whitman as part of the Western Publishing group, was producing a comic book featuring our fast feathered friend under the title, Beep! Beep! The Road Runner, which lasted through the mid-70's at least.
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