Wednesday, June 28, 2017

Toonfomercial: Remember the Cheetos Mouse? (1971)

Before Chester Cheetah became Cheetos' spokescat in the late 80's-early 90's, Cheetos used a different animated endorser-----a mouse.

The Cheetos Mouse debuted in 1971, voiced by Allen Swift. However, the mouse was gone by the end of the decade. Don't ask.

In this spot, our rodent friend takes up flying a plane.....



The hyphen in Cheetos was removed back in 1998. The logo design and trade dress are similar to Fritos corn chips of the period.

4 comments:

Christopher Sobieniak said...

Too bad they didn't leave the Chee-tos logo alone. That's what gave the Frito-Lay packages that distinctive look.

hobbyfan said...

A look that really isn't there anymore, especially when you consider there's no more "trade dress", except for Frito's.

Christopher Sobieniak said...

I'm surprised they kept that going at all. I just sorta liked how they had that look that said "Frito-Lay" to me.

Christopher Sobieniak said...

Incidentally, Mexico's Sabritas had a mouse mascot as well for their Chee-tos line sometime after Frito-Lay dropped theirs.
https://www.youtube.com/watch?v=wSEleCfcw-c
https://www.youtube.com/watch?v=Tfq8GMyqYCE
These two ads look like the work of Kurtz & Friends to me.

Here's two from Spain featuring a play on the Three Musketeers!
https://www.youtube.com/watch?v=HKtRzWHH2ns
https://www.youtube.com/watch?v=i5oAkLG7TXU
https://www.youtube.com/watch?v=L6pWgmmQ8VI

Also a couple from Brazil!
https://www.youtube.com/watch?v=_mmcnr4uzu0
https://www.youtube.com/watch?v=zsKVOFTxHTs

Of course today it's Chester the world over, yet I find it funny Frito-Lay hasn't adapted the smiley face logo domestically outside of using the "Sabritas" name to promote hot/spicier snacks.