Before Chester Cheetah became Cheetos' spokescat in the late 80's-early 90's, Cheetos used a different animated endorser-----a mouse.
The Cheetos Mouse debuted in 1971, voiced by Allen Swift. However, the mouse was gone by the end of the decade. Don't ask.
In this spot, our rodent friend takes up flying a plane.....
The hyphen in Cheetos was removed back in 1998. The logo design and trade dress are similar to Fritos corn chips of the period.