Monday, May 10, 2021

You Know The Voice: Keye Luke shills for Chun King! (1983)

 Chun King was a line of Chinese food that was originally introduced by the brains behind Jeno's pizza rolls in the 60's. By the 80's, the brand was changing hands, from RJ Reynolds (later RJ Nabisco) to a Chinese company, then to Hunt-Wesson (now ConAgra Brands).

However, as the copyright indicia at the start of this ad shows, somewhere along the way, Del Monte got their hands on Chun King.

Actor Keye Luke (ex-The Amazing Chan & The Chan Clan, Anna & The King, Kung Fu) was hired to shill for the Chun King egg rolls in 1983, which I think is his first commercial endorsement. A few years later, he would do a PSA as part of the promotion for the first "Gremlins" movie.

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