Nabisco has long since gotten out of the cereal business, but back in 1958, they introduced some mascots for their bite-size version of Shredded Wheat cereal.
The Spoonmen were only around for 2 years (1958-60). In this spot, they're plugging plastic replicas of themselves that can fit on your spoons. Don Morrow is the narrator.
Apparently, kids weren't into these guys.
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