To introduce their Magic Middles cookies, Keebler (now part of Kellogg's) came up with the idea of an eccentric professor who bears a bit of a resemblance to Albert Einstein. The Professor thinks he's got an idea for a new cookie, but Ernie (Parley Baer, ex-The Andy Griffith Show) already has one.....!
Voiceover at the end by Danny Dark.
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