As memory serves, Paper-Mate, at one time, was a division of Gillette, which itself is now aligned with Procter & Gamble (go figure). Back in the 70's, Paper-Mate's line of pens & markers were doing big business. There was the Write Bros. line of ball point pens, and then, there's this:
The YouTube poster's date is incorrect. The giant's voice is done by actor-singer Thurl Ravenscroft, but the Flair Fi Fo Fum pens didn't survive the decade of the 70's.
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