In the UK, Kellogg's Cocoa Krispies are known as Coco Pops. Coco the Monkey made his debut in the UK in 1963, and was brought to the US in 1991 in between Snap, Crackle, & Pop's runs as American mascots for Cocoa Krispies.
What Kellogg's did was recycle artwork for a Coco Pops ad in the UK, and alter the lyrics to the song. Sorry, I don't know who is the voice of Coco.
Unfortunately, Coco's stay in America didn't last long, and that's a pity, since his jingles had more bounce than some of that pre-fab pop that dominated the airwaves in those days.
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