Sunday, February 24, 2013

Saturday Morning's Forgotten Heroes: The Crest Team (1980's)

Crest is one of Proctor & Gamble's most recognizable brands, such that they've expanded from just toothpaste to making Crest a secondary brand of mouthwash, after, of course, Scope, in recent years. Back in the early 80's, someone devised an ad campaign that would fit perfectly with some of the animated fare of the day. Can you guess which genre inspired the Crest Team?

Anyway, there were a handful of commercials made, all narrated by toon veteran Jackson Beck, in which the Crest Team thwarted the Cavity Creeps. Let's take a time trip back to Toothopolis (translated, we all have a Toothopolis, effendis)............



Too bad they won't bring these classic toons back for today's audience......

2 comments:

magicdog said...

Ohh! I totally remember this!

I almost wanted a series based on Toothopolis. In a way it predated Ozzy & Drix (the activities going on inside the human body) by over 2 decades!

hobbyfan said...

Actually, this fell into line with the Time For Timer PSA's DePatie-Freleng produced for ABC in the 70's, as Timer also dealt with hygenic issues.

Production stopped on the Toothopolis series of ads in 1984, and they were pulled off the air soon after.