Today, parents will be walking their children through their neighborhoods after school, or venturing out to friendlier, outlying areas. Most kids today either have their costumes made for them, cobbling together some used clothes and makeup, or, they go old school with traditional costumes.
Yes, they still make Halloween costumes, but they don't promote them like they used to.
Most of us grew up with Woolworth's, and their annual Halloween sales. Ben Cooper & Collegeville were the two biggest brands of costumes back then. The last costume I had was a Spider-Man model from Ben Cooper, circa 1974, for a school party. Unfortunately, it didn't survive the day, due to tearing when I had to make use of the little boys' room in a pinch.
Anyway, here's a Woolworth's/Woolco ad from 1977.
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