Today, Peter Pan peanut butter is one of a zillion products under the ConAgra banner.
Back in 1972, it was still manufactured by Derby Foods, whose advertising agency felt the product needed a live-action mascot.
Enter Alan Sues (Rowan & Martin's Laugh-In), who donned the green costume for a series of spots, including this one.
Sues' Peter was a bumbling sort, not heroic at all. Epic fail!! Small wonder this ad campaign lasted less than a year.
No comments:
Post a Comment