Ajax has been one of Colgate-Palmolive's most enduring brands since 1948. In 1951, the ad agency for C-P called on animator James "Shamus" Culhane to produce a series of ads starring the Ajax Elves, a trio of lads extolling the benefits of the products. YouTube commenters have speculated that Thurl Ravenscroft may be one of the voice actors. I'll add Dallas McKennon to the list, just on a hunch.
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