When Chex cereals were part of Ralston-Purina, the company decided to cash in on the popularity of spy movies & TV shows with a 1966 promotion that included the predictable merchandise---decoder rings, invisible ink pens, etc.---in specially marked boxes.
In this spot, Butch Patrick, fresh from The Munsters, dons the trenchcoat, roaming with a briefcase full of cereal.....
Now, what about that scarecrow on those boxes? Well, they did use that as well, though not in the above ad. Too bad that was discontinued by the end of the decade.
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