Here's a breakfast cereal that came & went before ye scribe could actually go to the market.
Ralston Purina's Mr. Waffles was introduced in 1966, and came in two flavors, regular & vanilla. Unfortunately, it just didn't have the drawing power of Ralston's primary cereal product, Chex (now made by General Mills), and was gone before the end of the decade.
Here's a sample ad, narrated by Howard Morris, with Larry Storch (F-Troop, recycling his Phineas J. Whoopee voice from Tennessee Tuxedo) as Mr. Waffles:
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