In the early 70's, Life Savers candies (now made by the Wrigley division of Mars) were promoted with a series of animated commercials. The ads were inspired by the 1968 Beatles movie, "Yellow Submarine", but the jingle was riffing off the Strangeloves' 1965 1-off, "I Want Candy" (later covered by Bow Wow Wow in the early 80's). You couldn't escape this commercial when it was in heavy rotation.
Life Savers gum, on the other hand, was quietly retired.
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