I'd always wanted this next item, but never got it.
In 1967, Kenner came out with the Close 'n' Play phonograph. The gimmick here was that the battery operated player would only work by closing the lid over the record. If you opened the lid, you couldn't hear the music.
The following commercial is self-explanatory.
Edit, 8/10/2020: Had to change the video. This one starts with the tail end of a Frankenstein, Jr. & The Impossibles bumper:
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