Having successfully competed with Black Flag for the bug killer market, Johnson Wax (now SC Johnson) decided to challenge D-Con, at the time a sister product to Black Flag at Boyle-Midway, as a rodent killer.
This 1960 spot shows a mouse, looking all skeevy and sinister, making its final mistake. The jingle is to the beat of the Kingston Trio's 1959 hit, "M. T. A". Dick Tufeld is the narrator.
Unfortunately, the mice & rat killers didn't survive the 60's. Today, SC Johnson markets Raid mouse traps, instead.
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