Rice Krispies' long-running mascots, Snap, Crackle, & Pop, introduced a new jingle for the Kellogg's cereal sometime around 1966 or so. Don't have the exact year of this ad. Don't know who's doing the singing, either.
Man, dig that swingin' sound! I'm not sure if Hanna-Barbera had anything to do with this ad, since Daws Butler & Don Messick, joined by Paul Winchell, were the original voices of the three elves.
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