Milton Bradley got into the electronic game business in 1978 with Simon, in which players had to follow the instructions via flashing lights on the game board.
Nearly 40 years later, Simon has been rebooted and the line expanded by Hasbro, which acquired Milton Bradley in the 80's. Nothing, though, beats the original ad campaign, with a poem recited by horror legend Vincent Price.
Price also shilled for two other Milton Bradley games, Hangman & Stay Alive, both of which I played. Simon? Not so much. In England, the same commercial played with a British actor reciting the same poem.