Wednesday, May 31, 2017

You Know The Voice: Fernando Escandon (1980)

Before he was hired to be the voice of El Dorado on Super Friends in the early 80's, Fernando Escandon was the spokesman for Frito Lay's Tostitos tortilla chips.

Now, you have a face to match the voice.

In case you wonder, the chef in this ad became pretty famous, too. Rene Enriquez landed a supporting role on NBC's Hill Street Blues, roughly around the same time Escandon turned to cartoons. Oh, by the way, that's Michael Bell as the announcer at the end of the ad. There's no mistaking that voice. Subsequent Tostitos ads would have veteran actor William Schallert doing the voice-over.

Escandon would remain the spokesman for Tostitos for a number of years, and a few years in, did a series of spots that inserted him into some classic TV shows, including The Lone Ranger, The Addams Family, Mr. Ed, and the original Dragnet. We'll have those up soon.

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