In 2010, GEICO launched its current "Isn't it obvious?" ad campaign, but got into a wee bit of hot water by co-opting the use of Elmer Fudd without obtaining permission from Warner Bros.. Now, you'd think a major insurance company would have done due diligence, or at the very least had their advertising reps do that, to secure a license.
Here's Elmer (voiced by Billy West), dealing with a director who has no tolerance for Fudd's speech issues. Uploaded by JosephMaggio to YouTube:
2 comments:
I wish GEICO would do more ads with the Looney Tunes characters. I'd love to see Pepe Le Pew, or Speedy Gonzales, or even Bugs Bunny himself show up in one.
That would require obtaining a fresh license.
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