Actor-turned-producer Peter Billingsley was back in the news last month with an online sequel to 1983's "A Christmas Story". To many, the original film was the biggest highlight of his career as a child actor in the early 80's.
However, Peter would never have gotten there without Hershey's Syrup.
You see, Peter was cast as Messy Marvin in a series of spots for the product, over a 5 year period (1980-5), during which time he also was a junior contributor to NBC's Real People, and helped front a short-lived spin-off, Real Kids. All of that led to "A Christmas Story", after which Peter returned to the other signature role of his career.
In this 1984 spot, Marvin is collecting rocks.....
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