In reviewing Underdog a while back, I mistakenly assumed the series began on CBS. It didn't. The series aired on CBS in between NBC runs, ending in 1973.
Anyway, during the 1964-5 season, sponsor General Mills tried a unique promotion tying the series to Cheerios cereal.
Here, Simon Bar Sinister (Allen Swift) invents another goofy gun that takes the holes out of Cheerios. Underdog (Wally Cox) is convienently eating the cereal as he watches Sweet Polly's newscast. Polly (Norma McMillan) is heard advising viewers to buy Cheerios for the conclusion of this tale.
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