We took a deeper dive into this over at The Land of Whatever, but after a few years of silly spots where he tried to pass himself off as an aspiring songwriter, Peyton Manning now thinks Nationwide's vision is that of a town built around insurance.
Welcome to Peytonville debuted last year, continuing Manning's insufferable appearances during NFL telecasts and elsewhere, and all but killing country singer Brad Paisley's career as his sidekick. However, we have discovered that this could finally springboard Manning into doing other projects in Hollywood.
In this spot, which premiered a few weeks back, Manning has found what he thinks is the most important player in his little action figure village. Did he pillage the Fisher-Price vaults for the citizens?
With apologies to XTC, Manning is the real "Mayor of Simpleton", and we're stuck with him.
Rating: B--.
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