In 1969, Post did its part to promote youth sports with this promotion. I can safely assume it was '69, because Sugar Rice Krinkles & Crispy Critters were off shelves soon after. Rice Krinkles, in fact, was rebooted as the Flintstones-inspired Fruity Pebbles (followed by Cocoa Pebbles). They tried rebooting Crispy Critters in the late 80's, but it didn't take.
This might have been a case of sportscasting legend Marv Albert, at the time the radio voice of the Knicks before signing with NBC, doing his first national work.
"Early 70's" is incorrect.
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