Long before Kellogg's decided to use a sentient sun as its mascot for their Raisin Bran, Post introduced an animated couple to push their version of the cereal.
Unfortunately, there's little or no information available online about Maisie the Raisin and/or Jake the Flake, aside from this charming little ad, introduced in 1950.
You can say Maisie & Jake were Post's first mascots, long before they developed the likes of Linus the Lionhearted, So-Hi, Lovable Truly, and the rest, or entered into a licensing agreement with Warner Bros. to use the Looney Tunes crew.
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