Ralston Purina's line of cereals have always been running far, far behind Kellogg's, General Mills, Quaker, and Post in terms of popularity. In fact, today, most of the surviving Ralston Purina cereals, including Chex, are made by General Mills.
In 1968, Ralston Purina introduced a trio of youngsters known as the Chexmates.
To be honest with you, gang, this is the first time I've seen this ad. I was in kindergarten when this originally came out, and had no memory of seeing this before.
3 comments:
Nope. I've never seen nor heard of those characters. Interestingly, that ad was made in 1968, one year before I was born.
Interesting idea, although having an Asian kid who goes around wearing a karate gi and speaking in "No tickee, no shirtee" fortune cookie phrases would be seen as jaw droppingly racist nowadays. If that campaign existed today, the Asian kid would probably be a tech wiz or something.
Hm. Never heard of this one. They're kind of like a 60's version of Teamo Supremo.
Except that Chexter looks like the oldest of the trio, and would be a high schooler.
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