In honor of The Marvel Super Heroes Show, which at the time was marking its 10th anniversary (and turns 50 this year), Marvel licensed The Incredible Hulk to General Foods, which at the time was the parent company of Post Cereals.
The jade giant appeared in an ad for Honey Comb, narrated by Jackson Beck, with character designs by artist Herb Trimpe, who had drawn Hulk's comics adventures earlier in the 70's, but had given way to Sal Buscema around this time.
Yes, the commercial was produced in much the same style as the 1966 Hulk shorts, but fully animated.
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