It seems that the advertising agency hired by Post to create characters for their cereals were convinced a mailman (or postman, in this case) was a suitable pitchman for Alpha-Bits cereal.
Three years before Lovable Truly, a tall, lanky fellow, began appearing on Linus the Lionhearted to represent Alpha-Bits, comedian Jack E. Leonard gave voice (and form) to "your friendly neighborhood postman".
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