General Mills was a sponsor of King Leonardo & His Short Subjects. Rival General Foods' Post division wanted in on the action, and, as a result, viewers were introduced to Linus the Lionhearted (Sheldon Leonard) well before his series premiered in 1964. Following is one of the first ads, from 1963:
2 comments:
General MILLS sponsored King Leonardo..good try,though. Loved Linus.(Gumby;s horse Pokey, while eating Post Hostess Donutte,s;)
Have corrected the text. Now, I have to find a new video. BTW, Post didn't make Hostess pastries.
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