TV Land exhumed this 1977 Arm & Hammer baking soda ad in its early days. Today, they can't be bothered.
Today, Arm & Hammer, the primary brand of Church & Dwight, is more than just baking soda. There's also laundry detergent, and Church & Dwight acquired the Spinbrush brand from Proctor & Gamble (it was originally a Crest Spinbrush) to go with---wait for it---Arm & Hammer toothpaste. The mind boggles.