Friday, October 28, 2022

Toonformercial: Alice in Rexall-land (1966)

 Rexall was one of the sponsors of the 1966 animated adaptation of Alice in Wonderland, or, What's a Nice Kid Like You Doing in a Place Like This?. To that end, some in-show ads were made, not just for Rexall, but also for the other sponsor, Coca-Cola.

Here, Alice (Janet Waldo) chases her dog through a magical TV screen, and finds the White Rabbit shilling for Rexall. Howard Morris voices the White Rabbit.


I think, if you listen close, Morris would rework his Rabbit voice for Dilton Doiley in the Archie cartoons (1968-78).

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