Tuesday, May 10, 2022

Saturtainment: Remember Mr. Magic? (1971)

 While Burger Chef restaurants used an animated namesake for advertising, they also had a live-action mascot in the form of Mr. Magic, a bumbling wizard. Until today, I hadn't seen this ad. At the time, Burger Chef was a unit of General Foods.

In the mid-80's, Burger Chef was sold to a Canadian company, but later was discontinued.

2 comments:

Silverstar said...

The only Burger Chef mascots I know are/were Burger Chef, Jeff and their co-stars. I never heard of Mr. Magic, so this was interesting.

hobbyfan said...

We've spotlighted the animated antics of Burger Chef & Jeff in the past, but, yeah, this was a revelation even to me.