Miles Laboratories (now part of Bayer) introduced Chocks vitamins for kids in 1960. By the end of the decade, they added a mascot, Charlie Chocks, as it appeared sales were starting to wane after the addition of Flintstones brand vitamins. In 1974, Bugs Bunny Chocks were added, changed to simply Bugs Bunny vitamins in short order.
From 1963, here's an interesting spot, featuring the voices of Paul Winchell and Dick Beals. One YouTube commentator speculated that singer Norma Zimmer (The Lawrence Welk Show) narrated, but it could easily have been either one of Hanna-Barbera's grand dames of the period, Janet Waldo or Jean VanderPyl. Waldo was doing narrative voice-overs for Mattel around this time.
For all we know, the rocking horse might've been Mel Blanc, since someone had suggested incorrectly that it was Daws Butler.
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