Wednesday, September 23, 2020

Retro Toy Chest: Remember the Easy Bake Oven? (1963)

Kenner (now part of Hasbro) introduced the Easy Bake Oven in 1963 as a teaching tool for kids, particularly little girls, to learn how to cook. It's gone under a number of modifications over the years, including switching from incandescent light to natural heating units to heat up the cake and pies.

In 1968, a year before Sesame Street made him a cultural icon, Jim Henson was commissioned to create a Muppet version of Kenner's Gooney Bird mascot, which appears in the following ad with actress Barbara Price:


The Muppet Gooney Bird was repackaged as Little Bird, which joined the cast of Sesame Street. Henson also did ads for Frito-Lay (Munchos) and General Mills, particularly in Canada. We'll have those ads up soon.

No comments: