Here's an in-show ad from The Bugs Bunny Show:
Bugs & Daffy Duck (both voiced by Mel Blanc, of course) extol the virtues of Sugar Crisp. Sugar Bear came along about 2-3 years later.
As stated, General Foods' contract with Warner Bros. expired sometime around the end of the 60's, and General Foods began their contract with Hanna-Barbera, which WB later assumed, in 1971.
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