Bubblicious gum is part of Mondelez International today as part of the conglomerate's acquisition of some of the candy & gum products that were manufactured by Warner-Lambert (i.e. Certs, Clorets, Dentyne).
The product was introduced in 1977 as a competitor to, say, for example, Double Bubble (then made by Fleer). This 1980 spot suggests you can blow a bubble, and it'll lift you into space.
Mondelez also owns the rights for Sour Patch Kids, and they have a similar gimmick in their current advertising.
2 comments:
Scary that I remember this one! Then again, I think it was the reason why I started chewing Bubblicious! Bazooka and Wrigley's just weren't enough for me anymore! Bubbalicious was much more substantial in comparison.
Funny part is, I don't chew gum anymore!
Bazooka (Topps) and Wrigley (now part of Mars) are still around, while Mondelez assimilated Bubblicious, Certs, et al, but you don't see too many ads anymore.
Post a Comment