Ah, Underoos. A brand of children's briefs whose main gimmick was that the briefs were designed and marketed as comic book tie-ins.
Being a teenager in 1978, I was outside of the target demographic for the product. Now, if they put out t-shirts, that'd probably be a different story.
Scope the commercial, and when they get to Shazam (Captain Marvel), you can see why DC inevitably gave in and made the name change nearly 40 years later....
Unfortunately, while Underoos are still around, they're not being heavily promoted. Fruit of The Loom, which originally marketed the product, has since outsourced it to a smaller company.
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