Saturday, October 28, 2017

Toonfomercial: Remember the Sugar Crisp Bears? (1949)

Before the Sugar Bear we know and love became Sugar Crisp's mascot (the product is now Golden Crisp), Post used three little bears.

Handy, Dandy, & Candy made their debut in 1949, and would appear on Sugar Crisp boxes until 1964, I think, when Linus the Lionhearted, featuring Sugar Bear, premiered on CBS. Handy, Dandy, & Candy would also appear with Roy Rogers and Mighty Mouse, as Post sponsored their shows.

Sugar Crisp was promoted as a "three-way treat", used for breakfast, or as a snack you could eat out of the bowl or the box.

Handy, Dandy, & Candy were retired to make room for Sugar Bear, but don't ya think, since their 70th anniversary is 2 years away, that Post would bring them back??

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