Tuesday, April 4, 2017

Toonfomercial: The introduction of Life cereal (1961)

Quaker Oats added Life to their line of breakfast cereals in 1961. I have to guess that Jay Ward was commissioned to produce the animated introductory ad, narrated by----who else?----Paul Frees.

A few years later, Quaker went for a more cerebral approach with "The Great Life Debate", a series of ads that featured Paul Winchell "debating" Jerry Mahoney and 50's exercise instructor Debbie Drake with a young gymnast. The Winchell spot has previously been covered.

Of course, the most famous ad campaign introduced America to "Mikey" in the 70's.


Christopher Sobieniak said...

Of course the "Mikey" had as resonated for many years thanks to its simple premise.

hobbyfan said...

Only because Quaker and its ad agency tapped into something kids could actually, you know, relate to.